Privacy Policy

Last updated: 22 June 2026

Mira100 (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and store your personal information when you visit our website (mira100.com) or make a purchase from us. It is prepared in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or purchasing from us, you consent to the practices described in this policy.

1. What information we collect

We may collect the following types of personal information:

Identity and contact information: name, email address, phone number, delivery and billing address.
Order and transaction information: products purchased, order history, payment method type (we do not store full card details).
Account information: if you create an account, your login credentials and preferences.
Communications: messages you send us via our contact form, email or chat.
Marketing preferences: whether you have opted in to receive marketing emails or SMS.
Device and usage data: IP address, browser type, pages visited, time on site, referring URL, and other analytics data collected via cookies and similar technologies.

2. How we collect information

We collect information:

directly from you when you place an order, create an account, contact us, or sign up to our email list;
automatically through cookies, pixels and analytics tools when you browse our website; and
from third-party services such as Shopify (our e-commerce platform), payment processors, and marketing platforms.

3. How we use your information

We use your personal information to:

process and fulfil your orders, including sending order confirmations, shipping updates and receipts;
respond to your enquiries and provide customer support;
send you marketing communications where you have opted in (you can unsubscribe at any time);
improve our website, products and services;
detect and prevent fraud or unauthorised activity;
comply with our legal obligations; and
administer our loyalty, review or referral programmes (where applicable).

4. Cookies and tracking technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and support our marketing. You can control cookies through your browser settings, though disabling them may affect some website functionality. By continuing to use our website, you consent to our use of cookies.

We may use tools including Google Analytics, Meta Pixel, and Shopify analytics. These services may collect data in accordance with their own privacy policies.

5. Disclosure of your information

We do not sell your personal information. We may share it with trusted third parties who assist us in operating our business, including:

Shopify Inc. — our e-commerce platform provider (hosted in the USA);
Payment processors — such as Shopify Payments, to process transactions securely;
Shipping and logistics providers — to fulfil and deliver your orders;
Email and marketing platforms — such as Shopify Email and Meta to send communications you have consented to;
Analytics providers — such as Google Analytics, to help us understand website usage; and
Review platforms — such as Judge.me, to manage product reviews.

These third parties are required to handle your information securely and only for the purposes we specify. Some providers are located overseas (including the USA); by using our website you consent to your information being transferred to and processed in those countries.

We may also disclose your information where required by law, or to protect our rights or the safety of others.

6. Data security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification or disclosure. Our website uses SSL encryption, and payment information is processed by PCI-compliant payment providers. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Data retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order records are typically retained for seven years for tax and accounting purposes. You may request deletion of your account and associated data at any time (subject to legal retention obligations).

8. Your rights

Under the Australian Privacy Principles, you have the right to:

access the personal information we hold about you;
request correction of inaccurate or incomplete information;
opt out of direct marketing at any time (use the unsubscribe link in any email, or contact us); and
make a complaint if you believe we have breached the APPs.

To exercise any of these rights, please contact us via our Contact page. We will respond within a reasonable time.

9. Complaints

If you have a complaint about how we have handled your personal information, please contact us first so we can try to resolve it. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

10. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects when changes were last made. We encourage you to review this page periodically.